Tag Archives: book events

Book Launch Party. Book Launch Party. Am I repeating?

by Jessica Barrett, Events Manager

There are two great things about Groundhog’s Day. The movie. And, the prospect of winter ending sooner, rather than later. But what does Groundhog’s Day have to do with a book launch party?

The premise of the movie is that Bill Murray’s character has to repeat Feb 2 over and over until he gets it right.  Marketing of anything, even your book, requires a lot of do-overs, as it’s a learning process.

Events are one segment of the book marketing process, and one you’ll want to repeat to gain awareness for your book. The first event you should hold for your book is a launch party. If your book just went live or is about to go live, plan a launch party. Has your book been live awhile, but you’ve not had a party? Then plan one. Already held one? Then throw a re-launch or a 100-copies-sold party.

Hosting a launch party is far less intensive than the events in Punxsutawney, PA. While they can be fancy, they can also be simple. The key is to get the word out. Send out an evite, post an invite on Facebook and update your author website and blog – and encourage your invitees to forward the invite out to others. Put out some snacks and drinks. You may want to shape your get together around your book’s genre.  If it’s a history on picnicking, serve picnic foods. If it’s a romance novel, plan the party around Valentine’s or Sweetest Day and provide festive treats. Consider holding the party at a locale that relates to the book, or at a restaurant or bar or in multiple locations around town so your guests don’t have to travel so far. Don’t forget to have plenty of copies of your book on hand and to prepare a short reading from your book.

If you really need a reason to self-promote, since it’s Groundhog’s Day, and the furry dude will likely see his shadow, plan a another-six-weeks-of-winter-means-more-time-to-curl-up-with-a-book-party. Either way, start promoting today and plan your book launch party.

Plan your book launch party.

Plan your book launch party…

Make Your List of 2011 Book Marketing Commitments

by Jessica Barrett, Events Manager

Now is the time to get that new 2011 calendar out and commit to:

  1. Promote yourself to Chief Marketing Officer and get to know your craft
  2. Promote your book
  3. Promote yourself

If you can check the first off of the list, the others will be much easier to come by.  Learning more about marketing can be as easy as knowing what book events are happening in 2011 and reading about, attending or signing copies of your book at one or more of them.  Across the U.S. are several amazing book festivals, and if you happen to live near one or are lucky enough to afford the time and cost to travel to one, you should. 

Below are just a handful of book festivals/fairs to consider in 2011:

Tucson Festival of Books Tucson, Arizona; March
Philadelphia Book Festival Philadelphia, Pennsylvania; April  
LA Times Festival of Books Los Angeles, California, April
Brooklyn Heights Book Festival Brooklyn, New York; September
Decatur Book Festival Decatur, Georgia; September  
National Book Festival Washington, D.C. at the National Mall; September
Texas Book Festival Austin, Texas; October
Wisconsin Book Festival Madison, Wisconsin; October
Litquake – San Francisco’s Literary Festival San Francisco, California; October  Miami Book Fair Miami, Florida; November

Be sure to Google your surrounding cities for book festivals, fairs, and events – city, school, church and Parks and Rec sponsored. You might be surprised to find one near you.