Tag Archives: publishing

Building Relationships with Bloggers

by Kelly Rynard, Literary Publicist

WARNING:  The referred link via Unmarketing contains harsh language that may be offensive to some.  We used this link as a literal example of what not to do when reaching out to fellow bloggers.

Scott Stratten of Unmarketing recently tweeted, “There are comment train wrecks, and then there is this bit.ly/hwK8Qa.” And “this” is an excellent example what NOT to do when commenting on a blog. Basically, this particular author was upset with a critics review and took matters into her own hands.

As a social media specialist, I train author’s everyday on how to use social media sites to their fullest potential. One of the most popular questions I get asked is, “how do I reach out to bloggers?” and “what am I suppose to say in a comment?”

As we work to build relationships with fellow bloggers, there are few simple rules we like to follow:

Be Selfless. If you want bloggers to promote you, you must first promote them. Think about building a relationship based on their perspective, what can I gain from this.

Comment on Comments. One of the greatest things about blogging is receiving comments. It makes you feel appreciated and respected. In return, your reader feels the same way when you take the time to respond to their comments and it keeps them coming back to read more.

Comment on your Reader’s Blogs. Leaving thoughtful comments on your reader’s blogs is all about giving back. You will begin to see your relationship grow when you take the time to engage and promote other bloggers.

Create Valuable Content. Create posts that have a subject matter that is of value to your readers. Find out what they want and then give it to them. Write to the people that actually read your blog.

I heard Stratten give a talk about month ago on social media and he gave some interesting tips. He calls people on the internet that have nothing better to do than say mean things, trolls. “Don’t feed into the troll,” he says.

So on that note, if someone posts a comment you don’t like, don’t shoot yourself in the foot and “feed the troll” just to make a point.  Stay positive, engage fellow bloggers that have common interests, be selfless and be patient.  It takes commitment and rock solid content to build a strong blog following.

To get started with our own blog, let AuthorHive help get you started.  Check out the following book for a comprehensive look to starting, maintaining and expanding your blog site:

Where Is Your Creative Zone?

by Jessica Barrett, Events Manager

I am a painter. Oil and acrylics. Landscapes and still life. Lately, I haven’t been very inspired likely due to stress, a recent bout of the flu and a winter that just won’t go away. But this past Sunday, I got up early and enjoyed some reading and coffee in the quiet of the morning, went and got a massage, then went to my mom’s for Sunday dinner. While there I sat on her sunporch with the sun beaming in through the glass, I laid down in the warm light, stretched out like a cat and fell asleep.

I awoke later to sound of my toddlers talking to grandma about bees, butterflies and flowers. And in my freshly awakened, relaxed state, it hit me. I should paint something whimsical. Something for one of my girls’ rooms. Later that evening, looking out my bay window into my wooded backyard, I did just that. I painted some cute buzzy bees – it was outside my comfort zone and it felt great. And, if I must say so, it turned out cute.

Recently, my colleague, Shelley, wrote asking what inspires you as an author, what drives you to write every day and what drives you to create your next masterpiece. It’s not just ‘what’ inspires you, it’s also ‘where’ inspires you.  You need to be in the right frame of mind, the right place and the right time for true inspiration to take over.  My quiet morning, massage, catnap, and favorite spot in my home put me in the creative zone.

Where is your creative space?

The Changing Face of Publishing: Digital Formats

by Megan Leiter, Event Coordinator

A digital boom is reverberating within the literary world with the rise of eBooks, eReaders, eBookstores and apps. Some establishments are trading in the traditional form of books altogether in exchange for a digital replacement. For example, the Oxford English Dictionary is considering never publishing another print edition. In addition, some colleges are requiring students to purchase eReaders such as the Amazon Kindle and Apple iPad to download their textbooks instead of purchasing printed textbooks. Such is true at Long Island University where they’ve launched the “IPAD PROJECT,” a program that sells Apple iPads to students for half price and allows them to connect with faculty, classmates and advisors, get the latest campus news and apps, download digital textbooks, take notes in class, and even organize and store their assignments and presentations.

The publishing and book industry is moving to digital formats fast, so what does that mean for authors? What are the advantages?

  • For authors, this gives you the chance to meet a whole new demographic other than the traditional in-store book buyer
  • Digital and multimedia formats offer readers a new way of reading books with photos, interactive links, games, animation, music, voiceovers and more like never before
  • Children’s authors gain the capacity to engage their readers more effectively than ever
  • Environmentally friendly digital formats offer cheaper per-purchase prices for eBooks and entice readers to make a satisfying purchase (doing good for the environment, and saving money compared to printed books)

As a consumer who has an expansive collection of printed books in addition to an e-reader myself, I strongly believe that traditional, paper books will always remain in the market but digital formats will continue to grow and give readers more options than ever before.

I encourage you to talk to your publisher about offering your book in a digital format, whether it’s an eBook or digital app, to reach a quickly growing segment of the book market.