Tag Archives: market segmenting

Branding 101: Understand Your Target Audience

by Joe Bayern, Senior Vice President

The first—and possibly most important—rule in marketing is:  Who are my customers? When asked who their target audience is many authors respond, “Every man, woman and child in America.”  It’s great to be ambitious, but segmenting your audience is critical to success.  You can’t try to be everything to everyone and expect to be successful.  Be thoughtful and honest about the people who would be interested in your book, then develop a targeted marketing plan to reach those people.  Not only will you have a greater chance of success, but you won’t squander valuable resources marketing to people who weren’t going to buy your book in the first place.

Who is your target audience?