For those of you who are still in the dark, platinum-selling rapper 50 Cent—who once left his Twitter account to his PR team—suddenly became active in the Twitter world, slinging grammar-challenged tweets rife with controversy into cyberspace. Since then, 50 Cent has been experimenting with fan engagement while gaining footing with a new medium to spread his message. He tweeted that he was looking for love online, which started an avalanche of responses and Twitter photos. He also recently created an account for his dog “Oprah,” garnering over 8,000 followers in two days, and his hints at the dog’s abusive “master” enflamed the animal advocate group PETA. 50 Cent’s garbled tweets even inspired a mock “Queen’s English” 50 Cent translation Twitter page (@English50Cent).
- Be Active: At first, 50 Cent was leery of Twitter as a medium to reach his fans—much like many who still are unsure of the value of the popular social media site. But, once he jumped in and began tweeting regularly, he saw a quick response from his followers (now numbering over 3 million). Now, he tweets several times an hour and has mastered the art of links, attachments and replies.
- Be Personal: When his account was maintained by his team, 50 Cent’s tweets lacked the singeing personality and pizzazz that they have now. Now, we can peek into his whirlwind life as a famous rapper (which, if you judged merely by his tweets, consists mostly of sex, money and “hustling”). By being humorous, personal and newsworthy, he’s given followers a reason to pay attention to him (besides his obvious fame factor).
- Engage!: Inspired by the immediate buzz he made, 50 Cent created ways to engage his fans. His quest to find a girlfriend online started an impromptu contest, and even celebrities like Perez Hilton joined in for fun (although 50 Cents resulting homophobic tweets caused a stir in the gay community). While I wouldn’t suggest mimicking his behavior entirely, he has the right idea of using creative methods to engage your followers and keep them interested. If you’re an author, for example, offer a free chapter to your followers.
- Be Responsible: A warning: exercise your power responsibly. I think most would agree that 50 Cent has been abusing his influence and his 3-million-follower soapbox by causing unnecessary controversy. Twitter is a great tool to use to your advantage, but be aware of the consequences.
- Be Professional: It would be safe to say that if 50 Cent’s mother was next to him when he tweeted, he’d be getting soap in that mouth of his! Remember that Twitter is a very public platform, and if your account is public anyone can read what you write. Tweet as if your mother, child, teacher AND employer have access to your Twitter page. That means cutting out profanity, writing legibly, and not tweeting about anything you would deem embarrassing.
What are your thoughts about 50 Cent’s sudden arrival to Twitter? Does it inspire you to become more involved?