Beyond the Bookstore: Boost Your Self-Promotion Efforts

by Megan Leiter, Event Coordinator

Don’t be afraid to get exposure for your book outside of the typical bookstore and library book signings. There will be other authors vying for those library and book signing slots. Thinking “outside of the box” and delving into untapped resources to garner exposure may give you that extra edge in your book promotion. Here are some suggestions:

Places of Learning.  Depending on the subject of your book, you may need to tailor the age range you seek for a speech but I highly suggest arranging a visit to a local school or university. Some elementary schools host reading nights where kids can attend the event with their parents and it’s not a bad place to try and sell your book after the speech. Also, at the college level, professors may consider having you as a guest speaker for a class during the semester or using your book as a supplement for their students’ course work.

Conventions and Fairs.  Scout out conventions, fairs and festivals in your state and/or surrounding states to see if you can connect the subject matter of your book to an event happening in your area. For example, if there’s a nursing convention in your state capital and you have a medical-related book, having a booth at the convention to sell your books and talk to people or ask to be a keynote speaker may be a great idea. Find ways to connect yourself to community and area events.

Churches.  Churches bring in speakers to give lectures to their congregations through workshops, seminars, etc. If you have a self-help, motivational, spiritual, relationship guide, or any other topic appropriate for a church audience, this could be a great outlet to make connections and relationships and get your book in the church bookstore or available for a group study.

There are so many more places you could seek out to promote yourself and your book without being the typical, run of the mill establishments –community centers, senior living communities, museums, businesses, rotary clubs and lodges, and more. Get creative!

Where have you hosted your most successful book event?

One response to “Beyond the Bookstore: Boost Your Self-Promotion Efforts

  1. Read a potential bestseller! The book is titled: Did God Screw Up?
    Author’s website is

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