Since your website is at the core of your internet marketing strategy, it’s important that you are reaching the widest audience possible. One way to ensure your site’s success is to structure its content so that it will be discovered by search engines like Google, Bing, or Yahoo! and ranked higher in respective search results. This structuring process is referred to as search engine optimization (SEO).
When you’re writing content for your website, it’s important to identify 5-10 key words which will relate specifically and draw interest from your target audience. Be certain that you reference those exact words or phrases in your website content. When you’re creating headings for sections of information, place a key word or phrase in the heading because search engines identify and place more emphasis on them than regular paragraph text. The title of each page on your site should also integrate your key words or phrases.
Note: Don’t just list your key words or phrases without any other context. They should be naturally embedded within the information on your site.
Selecting the right key words or phrases can be challenging and requires that you have a strong knowledge of your target audience which typically comes from experience and research. When members of your target audience visit a popular search engine like Google, ask yourself, “What exactly are they typing into the search box?” Once you’re able to answer that question, your key words and phrases should be derived from that.
When you’re considering which key words or phrases to use when developing website content, you should favor words and phrases that are specific. The further you get away from generalizations, the less your site will be competing with others for relevance when search results are listed. With that said, you don’t want to focus on words or phrases that are too obscure as they will draw less traffic. The trick is finding words that attract the right amount of attention but don’t put you in direct competition with larger, more popular websites.
And last, but certainly not least, keep your site fresh with updated and current information. Search engines favor recent content, which will also entice your audience to keep coming back to your site.
Check out the following titles to learn more about search engine optimization for your personal website or blog: