The Role of an Author in a Successful Book Marketing/PR Campaign

by Brittani Hensel, Project Coordinator

Authors often ask me what the secret is to having a truly successful publicity campaign. I always give the same answer. “It’s as successful as you’d like it to be. But we’re on your side and we’ll give you 110%.”  The reason for my answer is very simple.  The amount of engagement an author is willing to provide often can make or break a campaign.  That means that it might help to wait until after that vacation or family cruise to have your publicist start pitching to the media.  As publicists, we’ll pitch as hard as we can to persuade the media to cover your book, but the author can help too!  Some of the best results have come from authors leveraging their publicist’s deliverables, like press releases and interview opportunity releases, to garner their success.  Even just having a publicist helps!

1)   Start with your local bookstores. By having a local tie-in, those bookstores will often be more likely to cover you immediately. Everyone loves that small town feel, and by getting to know your local bookstore, they can help the indie author network to larger chains.  

2)   Pay attention to festivals and trade shows in your area.  If your book is about Leonardo da Vinci, and there is a Renaissance festival in your home state every year, think about contacting the festival coordinators to participate.  Whether you’re in the expo tent or dressed in period clothing in your own booth, posing as da Vinci and teaching young kids, it’s a perfect opportunity to get your book noticed.  If you’re not sure it works, throw the idea to your publicist. A little creativity can go a long way.

3)   Learn social media.  Participating in social media is one of the best things an author can do for their book.  By actively reading, commenting, posting, blogging and participating online about your book will help garner success and results. If you don’t know anything about social media, find someone who does.  Even if you’re not a professional social media guru, every little bit helps. Post about your book. Blog about your book. Talk about your book.

4)   Communication is vital. Talk to your publicist and ask lots of questions. When your publicist knows the things you’re doing to leverage success, they can use it too!  Pitching strategically often comes from author suggestion about travel plans, social media engagement, bookstore engagement, and author activities—like trade shows.

So when authors ask me that question, you can bet my answer starts with these four tips. Your publicist isn’t just working for you, they are collaborating with you.  Your publicist should be your friend, guiding you along the way, and giving you tips to get your name noticed not only in the media, but the general public as well.  Be the change you wish to see in your publicity campaign!

To learn more about AuthorHive publicity campaigns, check out the video link below:

http://www.authorhive.com/Video/PublicityServices.aspx

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