5 Ingredients to a Great Blog Post

by Maggie Hames, Social Media Specialist

The influence of bloggers is continuing to grow daily. eMarketer estimates that this year more than half of internet users will read blogs at least monthly. As an author, what better way to reach your audience, establish yourself as an expert and do what you love all at once? Blogging is the perfect social media outlet for authors to get started online. By trade, authors are writers and are well versed in their subject matter. So take it to the next level. Successful authors like Jackie Collins and Seth Godin are blogging about what they know and you can too.Here’s a go-to guide to writing a successful blog post:

  1. Be Interesting. No one wants to hear about what you wore to your grandmother’s 91st birthday party. So don’t write about it. Write content that will be useful to readers. Dip into the wealth of knowledge that you already have on your subject matter and write for your readers. The best writing comes from taking your personal experiences, theories and ideas, and turning them into content shaped for others.
  2. Tag, Tag, Tag! Tags are key to driving traffic to your blog. They make your blog post searchable and they link your blog to other blogs with a similar topic. Chose tags that are specific to your post and also choose a few from the most popular tags.
  3. Picture Perfect. Readers will get bored with pages of straight text. Incorporate photos or videos into your post to make things more interesting. This will get the readers attention and keep them coming back for more.
  4. Link Intelligently. Link keywords to outside sources with more information. To get started, Google the keyword and try to choose something off the first page of results. But be careful.  Be sure to choose sites that are reliable and add value to your post.
  5. Have fun! If you’re bored writing your post, imagine how your readers will feel. Have personality and show off your writing skills.

As your blog begins to develop, remember there are several ways to get more traffic to your blog. Start by sharing it with your friends on Facebook and Twitter. Next, we suggest reaching out to other bloggers in your community who are talking about similar subjects. Reach out to them by leaving thoughtful comments and suggestions. This will peak their interest and motivate them to visit your blog. You’ve got to give love to get love. Let us know what you enjoy seeing in a blog post in the comments section and happy blogging!

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One response to “5 Ingredients to a Great Blog Post

  1. Hi Maggie: I am a new author and also very new to blogging. I found your article very interesting and I am now going to try some of the good stuff you highlighted in order to make blogging work for me! Thanks a million. Terry

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