Now you’ve established a message, but there’s a lot of noise out there. Even though you understand who your target audience is and developed a compelling message, you still need to find creative ways to get the message in front of those consumers.
The good news is that the explosion of the internet, social networking and video sites has created cost effective ways to connect directly with potential customers. The bad news is that millions of other people have access to those same consumers; so, you must find ways to stand out in the crowd.
Try to find ways to tell your story in as many creative approaches as possible, including press releases, blogs and forums, print/online advertising and video. Remember people are much more likely to buy your product if they’ve seen it multiple times across several different mediums.
Also look for ways to leverage your marketing investment as many times as possible. Videos and book trailers are great examples. Not only are they engaging to watch, but can be used in many ways:
- Personal website
- Video press releases
- Email marketing campaigns
- Social networking sites
- Retailer websites
Check out the video book trailer for Deadly Encounter by Maria Johs: