Branding 101: Understand Distribution Channels

by Joe Bayern, Senior Vice President

You know who’ll buy your book. You know what to say and how to tell your readers about it. Now you’ve got to get it to them. Like any good product strategy, you need to consider your distribution options.  While most authors want to see their books in a Barnes & Noble store, it’s very difficult and typically expensive to get national distribution.  However, there are many other distribution channels available, including online distribution through national retailers and/or on your own website, distribution through traditional book retailers (independents), distribution through non-traditional retailers (for example if you have a book on wines why not sell it in wine stores), and, of course, through personal appearances and events (local fairs, festivals, conventions, genera specific gatherings, etc).

Take some time to understand which options are available and what the economics look like for each option.  Then you can make an educated decision about how much time and money you want to invest in each channel.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s